There are lots of good reasons for your business to have a blog. One of the main reasons being it drives traffic to your website! Search engines love fresh content on websites so having regular blog posts maximise SEO (search engine optimisation)!
Other excellent reasons to have a business blog
- Enhancing visibility
- Builds trust and credibility
- Shows expertise in your industry
- promotes your business, products/services, policies
- Can address important issues
- Generates leads, business and sales!
- Humanising your company
According to a survey by HubSpot.com, a marketing software company, businesses are now in the minority if they don’t blog! From 2009 to 2011 the percentage of businesses with a blog grew from 48% to 65%!More and more companies have started to realise and see the benefits of blogging, with 85% of businesses rating their company blogs as useful, important and even critical.So get a leg up on the competition and get blogging!