8 Tips For Effective Business Cards
Even though we live in an age of computers, social media networking will only get you so far. Business cards are still a vital part in getting business and are usually the first point of call for any potential client to get in contact with you. It shows who you are and what your company is about, or it should. Here are some tips to get the most out of your business card.
1) Who, Where, When, What, Why, How
Although it may sound obvious, many people overlook the most fundamental part of a business card.
Who are you, where are you and what you do?
Once you have the primary information don’t be tempted to add unnecessary details just because there is space, this will make your card look cluttered and overlook the main information.
Don’t have a vague business title. Potential clients shouldn’t have to guess who you are and what specific role you play in the business.
If your company has a logo, include it. Seeing a logo reinforces the image of the company and makes it more recognisable. The same goes with colours, if on your website you use certain colours, incorporate them into your business card, this will be better for association.
Now they know who you are, who are they? Why do they want your card?
Make sure you understand who this card is for, yes potential clients but who are they? Who will it appeal too? Always keep your target market in mind when designing business cards, after all the cards are for them.
2) Make It Readable
If there is too much information the font gets smaller which will be harder to read. When it comes to the font itself don’t be tempted to go for and unusual font, if it isn’t readable its not functional. Keep in mind, what looks good on a word document won’t be the same shrunk down on an 85 mm wide x 55 mm card.
3) QR Codes
Most people don’t include addresses any more to avoid clutter. A QR code links to your website, which has this information. Scanning the code will take the potential customer straight to your site easily. It looks modern and shows you are up to date on the technical front. It also is free to generate one. If you don’t want the QR code to take up a lot of space, if you have a big logo maybe, use that space on the back of your card.
You can also now incorporate your logo behind the QR code however there is a small charge for this service.
4) Using Space Wisely
So you have your name, number, email, website but what about the rest of the space? If you have a logo add it, or products you sell, either as a faded background or on the back, but don’t leave it blank. There is a fine line between wasted space and making your card cluttered. Using the back of your card helps prevent wasting space and also gets more in about your business.
5) Colourful or Black & White
This really depends on you and your business and can be applied where appropriate. Using colours are usually used for creative business however black and white can be just as stylish, simple yet striking. If your company website has a colour, use that colour. If you have a black and white card this doesn’t have to be boring, embossing the words give a 3D look, or swap the white background and black writing to a black background and white writing, simple can still stand out.
6) Borders On Cards
Depending on how much information is on your business card a border should be avoided, especially thick, straight block borders. This is simply to be practical, the card is already small so the last thing you want is too minimize it more. It also is harder to cut, which could leave your business card looking slightly lopsided.
7) Paper Thickness
The thicker the card the more expensive and professional it will look. If a card is too thin it will bend and curl which gives the impression of a temporary card, which will inevitably be thrown in the bin not long after, not to mention it looks cheap.
8) Keep It Simple
It’s easy to get side tracked with unique ideas of material cards, wool, metal, even meat (it’s happened) but a lot of the time its just not practical. Same with double sided glossy cards, it is impossible to write down any extra information on meat or metal.. Little things can make your card stand out, light type on dark background, metallic ink, foil stamping, a strip of colour etc.
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