Get a fresh perspective on your marketing this spring!

It’s the new financial year and people are making their business decisions for 2017/18.

So, it’s time to get your marketing material out there – you need to spring into action!

Here are some effective ways you can refresh your marketing this spring:

1. Refresh your logo.

Does your logo look dated? If you’ve had it for a while, it could look old-fashioned. Why not get a graphic designer to take some time to refresh it and make it more on-trend?

Your logo reflects your brand. It’s on all your promotional materials, your emails, your headed paper. It’s worth making a small investment here to ensure your brand has the correct image.

2. Use your own images in your marketing collateral.

Don’t just use stock images which everyone has seen hundreds of times.

Get impactful new images which relate solely to your business. Show your potential customers your process, your people, and your values. There are many freelance commercial photographers who will shoot new images for you at a reasonable price.

Customers want to have a connection with the businesses from which they buy. They like to know the story of the business, whether it’s a family company, how it was established, and what its values are.

Having fresh images of you and your staff helps make that connection meaning you’re more likely to make sales.

3. Redesign your banners.

If you’re going to expos, trade shows, or networking events, a fresh, new banner will make you stand out. Your banner is supposed to make people stop in their tracks and check out your company.

You need it to be a conversation starter at shows, an impactful way of visually showing your brand in photographs. It’s worth getting a professional designer to create something unique for your business.

4. Get a design for new flyers.

Flyers are one of the most cost-effective ways of getting new business, and you can invest in seasonally-themed flyers to target different customers.
The key thing is knowing what you want to achieve from them.

It might be to drive more people into a retail store with new offers, to encourage more people to visit a website or call a phone number. You need to be very clear about those objectives before you begin.

5. Refresh your website.

You could go for a full redesign or the refreshing of your content. That depends on how your existing site functions. Is it mobile-friendly and does it help your business rank well in search engine results?

Does the design give visitors a good user experience? If your site is functioning well and mobile-friendly, a content refresh could be one of the best ways to refresh your online marketing.

Content should not just tell your website visitors what you do, it should show them how you solve their problems. Your content should also have clear calls to action telling visitors what you want them to do – such as phone you before an offer ends or order online with a promotional code.

You could also consider a new landing page for some of your key services to drive more traffic to your main site.